Collectibles
GangstaVerse
Collectibles, games, and events with a community that actually shows up. The hard part was keeping people in the story between the hype weeks.
UX research, prototypes, campaigns, marketing support
What was going on
Big community, lots of drops. Quiet stretches kill momentum. We needed campaigns and prototypes that gave people a reason to hang around when there was no mint.
What I did
Campaigns around the collectibles, UX research, early prototypes with AI tools, and backup for marketing when things got loud.