Pre-launch campaign
Questing Platform
Vendetta needed more than a countdown page. We built a quest board, ran two seasons, hit the metrics, and made money before the game even launched.
Product lead, design, engineering, growth
What was going on
Pre-launch is usually a landing page and a Discord that goes quiet. We wanted people grinding tasks, talking about the game, and paying in before day one.
What I did
The idea was mine and I kept it. UI, build, data, marketing, the lot. Two seasons. Both stuck. Numbers moved, and some revenue showed up early, which is the whole point of a campaign like this.